Marketing Lead

TL;DRTilt is at the forefront of commerce, building a net-new way to buy and sell online. As we enter our next phase of growth, we’re building our marketing function and seeking a Marketing Lead to grow a vertical in the UK.This is a rare opportunity for someone who wants to sit at the intersection of marketing, operations and brand to design and execute strategies at a fast-scaling consumer tech company. You will be doing everything from managing marketing budgets to executing across influencer marketing, event marketing,About Tilt 🛸Tilt’s mission is simple: Make Commerce Alive.From static store website builders to impersonal marketplaces, today's ecosystem is aging fast.

It was built for transactional experiences, not for the new generation of merchants who grow through attention, community and personality.In the UK alone, millions of shoppers, from sneakerheads and Y2K girlies to collectors and parents, have signed up to Tilt. Our platform has helped sellers go from zero to £1M+ in earnings, and hundreds more earn above the UK median income.And we are just getting started. Your Mission 🫵Reporting to the VP of Categories & Expansion, you'll own marketing for Fashion at Tilt: the campaigns, the content, the channels, and the demand they drive.You'll have tools here that don't exist elsewhere on the platform: our clips feature and agentic search are both a natural fit for fashion, and you'll be the one building campaigns and content that put them to work.

This isn't a broad marketing role. It's a focused one, on one category, with a clear mandate to grow it.What You'll Do 🛠️In your first 0 - 3 monthsGet deep into Fashion at Tilt: understand the buyers, the sellers, the competitive landscapeDevelop the strategy for Fashion category marketing across paid, organic, and digital contentBuild and own our marketing calendar for the category, ensuring that we have a high density of reasons for users to engage with the platformLaunch community and in person events to make sure we’re top of mind for buyers and sellersIn 3+ months and beyondOwn the Fashion marketing strategy end-to-end: what we run, where, and whyLaunch influencer marketing for a fashion category and hit the first time buyer targetsBuild a repeatable content and campaign engine for the category, not just one-off pushesBecome an expert on what our Fashion users looking for and use that knowledge to iterate our strategy and campaign engineReport on what's working across the category and use it to shape where we invest nextGrow your scope as Fashion grows, with more ownership over budget and headcount as the results showWho You Are 👋3+ years experience across brand, lifecycle, or content long enough to have run campaigns end-to-end, not just supported them. You've owned a channel, shipped it, measured it, and improved it off the back of real data.

You know how to turn a rough brief into something real.A bias for action: you'd rather test a campaign and iterate than wait for the perfect briefStrong instincts for content and creative, and a track record of campaigns that performedUnderstand the importance of data-based decision making and comfort in key metrics like CAC, LTV, conversion, etc.Experience building marketing strategy from scratch, not just executing someone else's calendarOrganised and reliable: you can run multiple campaigns at once and see them throughGenuinely excited by fashion, streetwear, and vintage, and the communities around themComfortable owning ambiguity and moving at the pace of an early, fast-scaling companyNice to haveExperience marketing search or discovery products (agentic search, recommendation engines)Experience marketing a declining or underperforming category back to growthFamiliarity with live commerce, marketplaces, or community-led growthWhy Tilt 💫You'll get broad, hands-on exposure across brand, lifecycle, and content - the kind of range that's hard to find early in a careerYou'll learn directly from senior operators and grow fast, with real ownership from the startYou'll have a direct line to product, engineering, and leadership - when you spot something worth doing, you'll be heardYou'll be joining a mission-driven team backed by world-class investorsYou'll work alongside curious, kind, and wickedly smart teammates who care about getting things rightYou'll help redefine how millions of people shop onlineLocation: On-site (5 days a week from London, King's Cross office)Perks &

Benefits

➕29 days off, plus UK bank holidaysYour birthday off, no questions askedShare options to become a true stakeholder in our success3% pension contribution from Month 2 (auto-enrolment)Unlimited phone/video and in-person therapy (phone therapy covers partner and dependants 16 - 18 years old)24/7 phone GP, including private prescriptions (including partner and children)MacBook and tech budget to get you set up your wayGym membershipFree Deliveroo if you're working lateWe welcome applicants from all backgrounds and experiences, and we're committed to fostering an inclusive, diverse workplace.If you don't meet every single requirement in the job description, please don't be put off from applying. We value potential and a willingness to learn over ticking every box - your unique perspective could be exactly

What We're Looking For

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