Sales Director - Brand Partnerships (UK, IT, FR, ES)

About Better CollectiveBetter Collective is a global digital sports media group, connecting millions of passionate sports fans through a diverse portfolio of sports media brands, communities and digital products.As we evolve our commercial strategy, we are building a premium partnerships business centred around audience intelligence, video/talent-led content, premium media products and strategic client relationships.We're looking for an experienced entrepreneurial Sales Director to build and scale our premium partnerships business across the UK, Italy, France and Spain.

About the Role

This is a strategic leadership role responsible for driving long-term partnerships with some of the world's largest brands across sectors including Automotive, Financial Services, FMCG, Consumer Electronics, Retail, Travel, Telecommunications and Luxury.Working closely with the Director of Ad Sales UK & Europe, Product, Editorial and Marketing teams, you'll develop integrated commercial solutions that combine premium content, talent, audience intelligence and multiple Better Collective brands into market-leading partnerships.You'll have a genuine passion for sport and a deep understanding of modern sports fandom, recognising how audiences engage across live sport, digital media, creators, communities and premium content.This role is about building long-term strategic relationships that deliver sustainable commercial growth.

Key Responsibilities

Commercial StrategyLead the development and execution of Better Collective's brand partnerships strategy across the UK, Italy, France and SpainBuild category-specific go-to-market strategies across priority sectorsDevelop scalable sponsorship products and commercial IPCreate integrated commercial propositions that move beyond traditional advertisingIdentify new revenue opportunities across key industry verticalsDevelop annual category growth plansBusiness DevelopmentYou will already have senior relationships with:Global advertisersEuropean brandsThe Big Six global agency holding groupsIndependent agenciesSponsorship agenciesSports marketing agenciesYou'll build and manage a pipeline of strategic six and seven-figure partnership opportunities.Category OwnershipLead Better Collective's sales strategy across:AutomotiveFinancial ServicesFMCGConsumer ElectronicsRetailTelecommunicationsTravelLifestyleLuxuryBecome the internal expert for these sectors.Premium PartnershipsCreate integrated solutions including:Premium sponsorshipsBranded entertainmentTalent-led partnershipsVideo-first campaignsAudience IntelligenceCreator collaborationsCross-market activationsFirst-party data solutionsCross-functional LeadershipWork closely with:EditorialProductMarketingDataSalesOperationsto develop commercially-led products from inception.Success Looks LikeWithin 12 months you will have:Established Better Collective as a trusted strategic partner for major European brandsSecured multiple premium long-term partnerships across EuropeIncreased average partnership valuesDeveloped repeatable category playbooksIncreased recurring partnership revenueLaunched innovative premium commercial products Experience8+ years in media sales, partnerships or sponsorshipStrong agency and direct client networkProven experience selling integrated partnerships and premium sponsorshipsExperience operating across multiple European marketsA genuine passion for sport and an understanding of modern sports audiencesNetworkYou'll have an established network across major global advertisers, official sports sponsors, rights holders and leading agency groups, with senior relationships spanning brands such as:AdidasNikeJust EatMastercardVisaPepsiCoHeinekenQatar AirwaysEmiratesAmazonSamsungCoca-ColaRed BullEA SPORTSPlayStationAppleBMWMercedes-BenzAmerican ExpressExperience working with brands that activate around premium sports properties (i.e UEFA Champions League, UEFA Europa League, Premier League) would be highly advantageous.SkillsYou are:A genuine passion for sport and sports cultureA deep understanding of how brands engage modern sports fansStrategic commercial thinkingA consultative approach to partnership sellingExceptional executive relationship building skillsAn entrepreneurial mindset with a passion for creating new commercial opportunitiesStrong storytelling and presentation skillsExcellent negotiation and influencing abilityThe ability to collaborate across editorial, product, marketing and commercial teamsWhy Join?This is an opportunity to help shape the next phase of Better Collective's commercial evolution.You'll have the freedom to create innovative partnership products, build long-term relationships with some of the world's biggest brands and influence how Better Collective delivers value to advertisers across Europe.Working at the intersection of sport, content, talent and audience intelligence, you'll help build a premium partnerships business designed for the future of sports marketing.Find more English Speaking Jobs in United Kingdom on Arbeitnow