Division Vice President Strategic Marketing & Commercial Excellence (Virtual, US
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AMETEK seeks a Vice President of Marketing to lead global marketing strategy, product marketing, digital transformation, and commercial excellence for the Measurement, Communications & Testing (MCT) Division. This role is pivotal in driving organic growth through robust marketing and pricing strategies, supporting acquisition integration, and enhancing brand equity through scalable, data-driven marketing initiatives. This position reports directly to the VP/GM of MCT.
Key Responsibilities
: - Develop and execute a unified marketing strategy across all BUs, aligning with divisional and corporate goals to drive brand awareness, customer engagement, and lead generation - Lead digital transformation initiatives including AI-driven marketing tools, eCommerce, and marketing automation platforms. - Collaborate with BU product managers to segment and define go-to-market strategies, value propositions, and competitive positioning. - Support product launches with integrated campaigns and sales enablement tools. - Establish strategic pricing best practices to drive profitable organic growth. - Drive Voice of the Customer programs to inform product development and positioning. - Oversee all digital marketing activities, develop strategies to boost brand presence, lead generation, and manage campaigns across channels. - Utilize marketing automation tools and analytics platforms; manage relationships with external vendors and agencies. - Own commercial platforms including CMS, eCommerce, customer portals, SEO/SEM, social media, and analytics. Lead migration to Sitecore XM Cloud and SAP Commerce for unified digital infrastructure. - Ensure cohesive messaging and brand consistency across all digital channels. - Lead marketing due diligence and post-merger integration for new acquisitions. - Provide strategic input on whitespace opportunities and market adjacencies. - Develop scalable marketing frameworks for newly acquired entities. - Build and manage a high-performing marketing organization, including shared services and centers of excellence in low-cost regions. - Identify talent gaps and hiring needs; mentor and develop team members. - Foster a culture of innovation, data-driven decision-making, and continuous improvement. - Guide both centralized and BU teams to drive transformation for omnichannel strength of our brands. - Analyze data to track KPIs and communicate regularly with the VP/GM, BU leaders and corporate stakeholders. - Analyze competitor activities and market trends to identify growth avenues. - Ensure marketing initiatives deliver measurable ROI and support growth.
Qualifications
: - 6+ years in a senior marketing role (e.g., Senior Marketing Director٫ VP of Marketing.) - Ability to understand complex and technical products in a manufacturing environment. - Bachelor’s degree in marketing or a technical field (STEM) with a marketing experience; MBA preferred. - Experience leading a shared services marketing team is a plus. Traits & Experiences We Value: - Strong business and financial acumen. - Skilled in developing executable strategic plans. - Familiarity with manufacturing product management and marketing methodologies. - Adept at building productive relationships across the organization while managing cultural and technological changes. - Excellent communication and presentational skills. - Results-oriented mindset with a focus on achieving measurable outcomes. - Innovative and creative thinking. - Learning agility in digital marketing strategies - Strong analytical and project management skills. - Demonstrated success in managing budgets, hiring and positioning resources. - Ability to develop productive working relationships at all levels across AMETEK. - Ideally based in Chicago, IL with the ability to travel to business locations as needed. Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/division-vice-president-strategic-marketing-commercial-excellence-virtual-us-ametek-inc
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