Dyrektor CRM

THE CARWOW GROUPCarwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing.

Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

Why Join Us

?We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We recently raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility - building new experiences, launching new titles and listening to drivers.Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!THE ROLEAs a CRM Marketing Executive within the Customer and Marketing team at Carwow, you will play a key role in communicating to our users about changing their car.Email and Push are pivotal channels for communicating with our users and you will be responsible for managing campaigns from brief through to delivery.Working alongside the CRM Marketing Manager/Senior Manager, you will work closely with the commercial and marketing teams.WHAT YOU’LL DOTraffic email campaigns through Carwow, making sure that campaigns are briefed on time, correct assets have been provided, and sign off is given ahead of campaign deploymentManaging the email campaign calendar, populating new briefs and updating statusesBuilding email templates using a drag and drop editor in IterableCreating dynamic content and A/B tests to maximise personalisation and performance.Building customer segments in Iterable, including managing exclusionsQA of email campaigns to ensure 100% accuracy of spelling and grammar, URLs and targetingReporting on key performance metrics back to the businessAssisting with CRM programs and subscription initiatives for the Carwow Studios brands (Auto Express / Evo Magazine)WHAT YOU'LL NEEDSome hands-on experience building email campaigns in a marketing platform (e.g.

Iterable, Braze, Klaviyo, Salesforce Marketing Cloud, Mailchimp) - you don't need to be an expert, but you've actually built and sent campaigns beforeA fast learner - comfortable picking up new tools and processes quickly with minimal hand-holdingSharp attention to detailStrong written English - you'll be reviewing copy and contentComfortable working with data at a basic level (segments, exclusions, reporting)BONUS POINTSExperience with Iterable specificallyExposure to A/B testing or personalisation in a CRM/email contextExperience with Mobile Push as a marketing channelExperience with AI tools like Claude, ChatGPT, GeminiExperience in the publishing / subscriptions industriesINTERVIEW PROCESSIntroductory call with our Talent teamOnline interview with the Hiring ManagerValues InterviewWHAT’S IN IT FOR YOUHybrid working (2 days working from home)Competitive salaryMatched pension contributionsShare options - when we thrive, so do you!Bupa Private medical and dental insurance, for peace of mind, plus eyecare vouchersLife AssuranceMonthly coaching sessions with Spill - our mental wellbeing partnerEnhanced holiday package, plus Bank Holidays28 days annual leave1 day for your wedding1 day off when you move house - because moving is hard enough without work!For your third year anniversary, get 30 days of annual leave per yearFor your tenth year anniversary, get 35 days of annual leave per yearOption to buy 3 extra days of holiday per yearThe option to work from abroad up to 4 weeksInclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policiesBubble childcare support and discounted nanny fees for little onesUp to £500/€550 home office allowance for that massage chair you’ve been talking aboutGenerous learning and development budget to help you master your craftRegular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us forRefer a friend, get paid. Repeat for infinite moneyDiversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position.

We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.Find more English Speaking Jobs in United Kingdom on Arbeitnow